Thursday, September 30, 2010

Natalie Malaszenko, Petco #lavacon says people love coupons/loyalty cards. No, they don't. They love saving $ or the perception they are.
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2 comments:

  1. Natalie MalaszenkoOctober 3, 2010 at 3:19 PM

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  2. Natalie MalaszenkoOctober 3, 2010 at 3:20 PM

    Thanks for sharing my comment from lavacon. I agree with you that customers, self included, love to save money. Whether the savings is part of the price itself in comparison to a competitor selling the same product or through having a coupon or promo code. It is coupons and loyalty cards that often get us to savings. Watching how the world of retail is changing with some retailers moving away from couponing completely while others grow their coupon and loyalty programs by becoming more segmented is fascinating to me.

    Great question about facebook during my presentation as well. It's too bad we didn't get a chance to catch up afterwards and I wasn't able to make your presentation. Sounds like it went well! Hope you enjoyed the rest of the conference.

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