The key is “super relevant information people cannot get anywhere else. That's the value proposition” Gerould Kern, Editor, Chicago Tribune

#ww10 i18n ROI from the cost side is harder to measure - Jessica Roland, EMC

#ww10 i18n ROI is viewed as a revenue generator because it's easier to measure - Jessica Roland, EMC

#ww10 There are two parts to ROI: Top line (revenue creation) and Bottom line (cost containment) - Adam Asnes (Lingoport)

#ww10 Next session: "ROI of Internationalization" w/Loïc Dufresne de Virel, Intel , Mike McKenna, Yahoo!, Jessica Roland, EMC

#ww10 You can follow people in Linkedin groups; it's a little bit about following on Twitter, but focused - Konstantin Guericke, Linkedin

#ww10 We are exploring opportunities to help businesses, who often want more control, use Linkedin - Konstantin Guericke, Linkedin

#ww10 We decided to center the network around people and leave some business opportunities on the table - Konstantin Guericke, Linkedin

#ww10 We decided to offer multilingual profiles so they could present localized versions of profiles - Konstantin Guericke, Linkedin

#ww10 Profiles in other languages kind of just happened; users just created content in other languages - Konstantin Guericke, Linkedin

#ww10 We leveraged English as lingua-franca for successful professionals; simplifies search - Konstantin Guericke, Linkedin

#ww10 User-generated content is the value to members - Konstantin Guericke, Linkedin

#ww10 Smaller, more tight-knit countries with key influencers as members impact adoption of Linkedin - Konstantin Guericke, Linkedin

#ww10 The GDP per capita (higher) and where pros speak English impacts adoption of Linkedin - Konstantin Guericke, Linkedin

#ww10 Internet penetration impacted the spread of social networks like Linkedin - Konstantin Guericke, Linkedin

#ww10 The most powerful growth drivers are the ones provided by users - Konstantin Guericke, Linkedin

#ww10 We seeded the network in specific markets to prevent competitors from emerging in niche areas - Konstantin Guericke, Linkedin

#ww10 Linkedin was 50% international within days of launch - Konstantin Guericke, Linkedin

#ww10 Social networks provide more influence but less control - Konstantin Guericke, Linkedin

#ww10 All of you are building Linkedin. In the end we can only achieve our goals through our users- Konstantin Guericke, Linkedin

#ww10 People-powered networks; users create the product (the profiles) - Konstantin Guericke, Linkedin

#ww10 Actors have agents; that's what Linkedin is to many people - Konstantin Guericke, Linkedin

#ww10 Hollywood Model: everyone manages their personal brand; that's where the world of work is heading - Konstantin Guericke, Linkedin

#ww10 The industrial revolution created large organizations; it's a relatively new model - Konstantin Guericke, Linkedin

#ww10 Social networks support the rise of the free agent - Konstantin Guericke, Linkedin

#ww10 Social networks are increasingly important because of increased usage, efficiency, reach, diverse - Konstantin Guericke, Linkedin

#ww10 Relationships and trust mattered before social networks, but now there's more transparency - Konstantin Guericke, Linkedin

#ww10 Be careful how you manage your reputation; Your reputation is your competitive advantage - Konstantin Guericke, Linkedin

#ww10 People use networks to accomplish more with less - Konstantin Guericke, Linkedin

#ww10 People use networks to manage personal brand, tap insights, make decisions, solve problems, help others Konstantin Guericke, Linkedin

#ww10 Linkedin users are educated, higher wage earners, and in demand - Konstantin Guericke, Linkedin

#ww10 Networks will be driven by purpose but each type (personal/professional) will continue to exist - Konstantin Guericke, Linkedin

#ww10 Users demand more than just 1-to-1 communication; they also want 1-to-many communication - Konstantin Guericke, Linkedin

#ww10 All types of communication modes exist in social networks: private vs public, direct vs brokered, 1-2-1 Konstantin Guericke, Linkedin

#ww10 The biggest value on Linkedin is on the search page: Most people search to solve a specific problem - Konstantin Guericke, Linkedin

#ww10 Social networks can help you find the kind of people you need to get things done - Konstantin Guericke, Linkedin

#ww10 In social networks, your connections maintain their contact information for you - Konstantin Guericke, Linkedin

#ww10 Networks also provide for purpose driven identity presentation that is personal (music, photos, games) - Konstantin Guericke, Linkedin

#ww10 Networks provide for identity presentation (resumes, knowledge, skills, recommendations) - Konstantin Guericke, Linkedin

#ww10 Networks allow for rapid sharing of information and interaction across several degrees of separation - Konstantin Guericke, Linkedin

#ww10 A network, in a business sense, is about working - Konstantin Guericke, Linkedin

#ww10 A network is a formalization of existing relationships - Konstantin Guericke, Linkedin

#ww10 Devices with sensors will provide information to the networks without human intervention - Konstantin Guericke, Linkedin

#ww10 After we network all applications we have to network all the devices - Konstantin Guericke, Linkedin

#ww10 Normal users start their days in social networks; applications need to be socially-enabled - Konstantin Guericke, Linkedin

#ww10 Almost everything we (humans) do relies on social cues - Konstantin Guericke, Linkedin

#ww10 Twitter, I view as a content network; but it is sort of a hybrid - Konstantin Guericke, Linkedin

#ww10 People-focused networks like Linkedin and Facebook put people not content in the center of network - Konstantin Guericke, Linkedin

#ww10 Content-focused networks like Gopher, Ueenet, browsing etc. were the first social networks - Konstantin Guericke, Linkedin

#ww10 You can create profiles in other languages on Linkedin; you can manage your own profile multilingually - Konstantin Guericke, Linkedin

#ww10 Social networking, in my view, is going to swallow the whole internet - Konstantin Guericke, Linkedin

#ww10 Bill Sullivan, IBM seems very authentic and is telling the IBM story well. We can learn from their mistakes.

#ww10 Responsibility for implementing multicultural support is delegated to development teams - Bill Sullivan, IBM

#ww10 Change has to do with the mentality of the people engaged in leading the organization - Bill Sullivan, IBM

#ww10 Globalization Executive provides implementation guidance, owns processes, develops tools, measures success - Bill Sullivan, IBM

#ww10 The Globalization Executive identifies specific requirements for all products, provides architectural guidance - Bill Sullivan, IBM

#ww10 We established a Globalization Executive who has company-wide responsibilities defining/communicating strategy - Bill Sullivan, IBM

#ww10 To change, we had to establish responsibility (ownership) of organizing for a global market. - Bill Sullivan, IBM

#ww10 We had duplication of tasks; even when we had the same tasks, performed the same way, we tested them differently - Bill Sullivan, IBM

#ww10 We inadvertently sub-optimized decisions; product views were not necessarily consistent with corporate vision - Bill Sullivan, IBM

#ww10 And, in the past, there was no common architecture; Each area came up with their own solutions - Bill Sullivan, IBM

#ww10 In the past, products were hard-wired for certain countries; designed after-the-fact - Bill Sullivan, IBM

#ww10 We also had multitple interoperability gaps - Bill Sullivan, IBM

#ww10 There was no common requirements process; everyone did it differently - Bill Sullivan, IBM

#ww10 Every product used to determine its own level of enablement and support. It was a mess. - Bill Sullivan, IBM

#ww10 Not so very long ago, return on investment was determined at the product level - Bill Sullivan, IBM

#ww10 We are focusing on the countries with the highest economic growth potential (non-English speaking countries) - Bill Sullivan, IBM

#ww10 IBM does business in 170 countries; the majority of IBM revenue came from outside the US - Bill Sullivan, IBM

#ww10 My boss would probably like me not to mention this, but we (IBM) did make mistakes and you can learn from them. - Bill Sullivan, IBM

#ww10 It's no longer a matter of whether or not you're going to internationalize, it's the degree to which you'll be doing so. Bill Sullivan

#ww10 If you start by questioning the ROI for globalizing individual products, you've already missed the point! - Bill Sullivan, IBM

#ww10 I never know what anyone is talking about when they use the word 'translation' - Bill Sullivan, IBM

#ww10 Gloablization: provision of a single software solution that has multicultural support, UI, documentation in 1 or more languages - IBM

#ww10 If you own your terminology you own your discipline and can communicate if effectively - Bill Sullivan, IBM

#ww10 The beginning of wisdom is the definition of terms - Socrates via Bill Sullivan, IBM

#ww10 Next session at WorldWare 2010 is "From ROI to DNA: Experiences from IBM" with Bill Sullivan, IBM

#ww10 Great job from keynote presenter, Cliff Miller. I'm interviewing his at lunch today. Article on www.TheContentWrangler.com to follow.

Keep an eye on Twitter tweets from Maxwell Hoffmann at GPI Translation. Become a follower today! http://ping.fm/ihDH6 #ww10

#ww10 Tired of waiting for Windows to boot? Want instant access to PC and web? Try SplashTop; 30 million people use it www.splashtop.com

#ww10 SCIM Smart Common Input Method - learn more: http://www.scim-im.org/

#ww10 People will continue to be influenced by local/regional habits and cultures - Cliff Miller

#ww10 People will always prefer their native language - Cliff Miller

#ww10 Americans tend to like big things; but not always. Just because you have big eyes doesn't mean you want a big screen - Cliff Miller

#ww10 The Chinese are a 'thumb culture' (they use mobile devices over voice mail, for instance) - Cliff Miller

#ww10 You never want to go from software back to culture; the customs of Chinese gamers may be different than Western gamers - Cliff Miller

#ww10 80% of all users access Facebook via PC, while 80% of Japanese access Mixi (similar to Facebook) via mobile phone - Cliff Miller

#ww10 If you are in technology and selling software, you need to know what products are popular in your (target) region - Cliff Miller

#ww10 Basic human nature is more similar across cultures than it is different - Cliff Miller

#ww10 You have to be aware of language, culture and technology in order to be successful in a global market - Cliff Miller

#ww10 To succeed, all you have to do is make sure the customer is happy - Cliff Miller

#ww10 Give the customer what they feel comfortable with. It's a very simple idea. - Cliff Miller

#ww10 The reason we were able to earn market share is because we tailored product to customer and to the region - Cliff Miller

#ww10 In some cases, there is a premium for almost the same content in different locales - Cliff Miller

#ww10 Poor man's localization included spreadsheets for translation databases - Cliff Miller

#ww10 "Watch out for BRIC (Brazil, Russia, India and China)" - Cliff Miller

#ww10 "Chinese researchers use Google to search for English content" - Cliff Miller

#ww10 "If Google pulls out of China, it will have an impact on Chinese researchers" - Cliff Miller

#ww10 "Chinese is going to be important (in 2050) and English, because there are so many uses" - Cliff Miller

#ww10 "Great linguist! = polyglot; i18n expert! = polyglot" - Cliff Miller

#ww10 - Opening presentation: "An Entrepreneur in a Shrinking World" - Cliff Miller

WorldWare Conference 2010 conference tag is #ww10. You can follow us here: search.twitter.com (search for #ww10)

#ww10 At least 75% of potential issues can be identified during the concept phase when culturalizing content - Tom Edwards

#ww10 Make only the most minimal change to the least amount of content when culturalizing products - Tom Edwards

#ww10 You want to strive for invisibility of the origin when culturalizing a product - Tom Edwards

#ww10 You cannot culturalize at the end of the process. You just can't. - Tom Edwards

#ww10 Culturalization always starts early - on day one. Successful products translate across widest range of locales/languages - Tom Edwards

#ww10 Localization is the process of preparing content for international use; typically involves translation - Tom Edwards

#ww10 Geocultural Forces: Disagreements between cultures/nationalities, historical memory, sacred/secular, inclusion/exclusion - Tom Edwards

#ww10 Slow exposure and acclimation processes are long gone; reaction times are measured now in minutes or seconds - Tom Edwards

#ww10 The accuracy and positioning of information is critical - Tom Edwards

#ww10 Content is also a response from the cultures to which a product is distributed - Tom Edwards

#ww10 Content is a reflection of the culture in which a product is created. - Tom Edwards

#ww10 Most technology today is built upon the assumption of content development and information transfer - Tom Edwards

#ww10 Content is a carrier of culture - Tom Edwards

#ww10 Language/contextual issues, politics/regulation, social trends, cultural practices, religions impact consumer reactions - Tom Edwards

#ww10 Deep-level geocultural qualities greatly affect local customer perceptions - Tom Edwards

#ww10 The US is a diverse market with many cultural sensitivities - Tom Edwards

#ww10 Companies interact with customers via products passing through layers that shape decisions, strategies and perspectives - Tom Edwards

#ww10 Where content worlds and real-world views meet we enter the geopolitical - Tom Edwards

#ww10 Content worlds: The aggregation of collectively-created virtual and real product spaces, social networks - Tom Edwards

#ww10 Context is an issue of different perspectives - Tom Edwards

Next up at WorldWare Conference: Tom Edwards "Culturalization: Navigating the Geopolitical and Cultural Risks of Local Markets #ww10

#ww10 If you are a good translator, you've got opportunities. - Merle Tenney

#ww10 Professionals and amateur translators alike need translation tools as easy to use as an iPhone. We all need them. - Merle Tenney

#ww10 Asia Online: human-driven automated language translation based on Statistical Machine Translation technology http://ping.fm/1FjoT

#ww10 Social networks provide new opportunities for writing and translation professionals to earn revenue working w/ user-generated content

#ww10 Social network services providers need to provide designated content agents (people who can help for free or fee) - Merle Tenney

#ww10 Social network services providers should provide the framework for translation of user-generated content - Merle Tenney

#ww10 Interlingual search of user-generated content: aggregate, filter, rank search results page

#ww10 Interlingual search of user-generated content: translation of search terms, search of translated search terms

#ww10 Interlingual search is based on cross-language information retrieval and multi-lingual information retrieval

#ww10 I can't think of any good reason why translation tools that individual users and communities use should be any different

#ww10 Language support mechanisms include user language preferences, content language tagging, and designated content agents

#ww10 The minute you start identifying the social relationships between members you enter the social networking arena - Merle Tenney

#ww10 where does user-generated content live? social media sites, social networks, host site social networks

#ww10 associated textual user-generated content includes metadata, tags, comments, labels, callouts, subtitles, transcriptions, text tracks

#ww10 unstructured textual user-generated content is critical and pervasive

#ww10 unstructured user-generated non-textual content like graphics, audio, video, virtual reality, augmented reality etc

#ww10 unstructured user-generated content is may be textual or non-textual

#ww10 semi-structured user-generated content is content taken from a constrained and self-organizing but not closed set of values

#ww10 structured user-generated content examples: numerical data, structured taxonomies, lists, ratings, dates, various numerical data

#ww10 structured user-generated content is content from closed set of values such as lists, values, number sers and related data types

#ww10 community user-generated content includes directories, tag clouds, bookmark collections, articles, wikis, web pages, links

#ww10 user-generated content includes profiles, resumes, ratings, reviews, discussions, blogs, chats, IMs, wall posts, status updates, email

#ww10 eBay has a listing translation program to convert listings from English to Spanish

#ww10 user-generated content translation can be accomplished by amateurs, semi-profession and professional translators

#ww10 Translation agents - zero translation, automatic translation, human translation

#ww10 User-generated content created by instigators, self-initiated, professional or community created, often terse, informal, slag-filled

#ww10 Attendees in Merle Tenney's session are from Yahoo!, Microsoft, Autodesk, Multilingual, Adobe, Google.

#ww10 First up, Merle Tenney, whose presentation is entitled, "Global User-Generated Content: The Final Localization Frontier"

Blogging and tweeting today from the WorldWare Conference on Software Internationalization, Conference code #ww10

[Translation] The Content Wrangler Community is moving to Facebook! Join us today. http://bit.ly/cLCdmi

[Social Media] The Content Wrangler Community is moving to Facebook! Join us today. http://bit.ly/cLCdmi

[Content Management] The Content Wrangler Community is moving to Facebook! Join us today. http://bit.ly/cLCdmi

[TechComm] The Content Wrangler Community is moving to Facebook! Join us today. http://bit.ly/cLCdmi

Today 2pm EST "Moving to Digital-First Content Production: How Intelligent Content Technology is Changing Publishing http://bit.ly/cAPYyY

Interested in blogging from WorldWare Conference in exchange for free admission? Contact me: scottabel@mac.com www.worldwareconference.com

[Software Internationalization] Seats available: WorldWare Conference 2010, Santa Clara, CA - March 16-18 http://ping.fm/w7nis

[Free webinar] Secrets of the Trade: How to Move to Digital-First Content Production, March 11, 2pm EST http://bit.ly/cAPYyY

[TechComm] Computer Sciences Senior Technical Writer Salary (via GlassDoor) http://bit.ly/cionQM

RT @Aptara China's 3rd-party mobile phone browser market hit 159 million users in Q4 of 09, rising 20.62%s

RT @Aptara Forrester says eReader sales volume in US reached 3 million units last year and will surge to 10 million units this year (2010)

[TechComm] Sound familiar? It ought to. eBook Production in Two Minutes (video) http://ping.fm/tv1Pl

RT @Aptara The on-press CTP era began in 1991 and may extend farther into the future http://bit.ly/dBlPwB

RT @Aptara The off-press CTP era began in 1991 and will probably last until 2020 (30 years) http://bit.ly/dBlPwB

RT @Aptara The laser imagesetting era began in 1978 and ended in 2008 (30 years) http://bit.ly/dBlPwB

RT @Aptara The phototypesetting era began in 1945 and ended around 1990 (45 years) http://bit.ly/dBlPwB

RT @Aptara The machine typesetting era began in 1886 and ended in 1986 (100 years) http://bit.ly/dBlPwB

RT @Aptara The handset typesetting and letterpress printing era began in 1439 and ended in 1970 (500+ yrs) http://bit.ly/dBlPwB

RT @Aptara We're moving beyond devices to process integration, where workflow is the most important consideration http://bit.ly/dBlPwB

RT @Aptara For workflow automation to work, all parts of the process (from idea to printed product) must be integrated http://bit.ly/dBlPwB

[Publishing] 5 of 6 of largest publishers will price most new fiction/nonfiction digital books from $12.99-14.99 http://nyti.ms/ctPgDJ

[Streaming Content] The Streamy Awards: Honoring the best in web television - tune in live on April 11, 2010 http://bit.ly/d5Qxhy

[Intelligent Content] Webinar: Case Studies in Architecture and Usability w/ Ann Rockley, March 2, Noon EST http://bit.ly/a9AbR0 #IC2010