How will we control reuse? Opportunistically vs systematically - Ann Rockley #lavacon

What's missing is a content strategy. - Ann Rockley #lavacon

Mark Zuckerberg, Comic Book Hero http://dlvr.it/6Cyrh

Ann Rockley - intelligent content projects don't make third party agencies happy because it lowers the amount they can bill you #lavacon

You can follow Ann Rockley on Twitter at @arockley and read her blog at http://dlvr.it/6CyqM #lavacon

Ann Rockley discusses how to get folks to understand new processes by hiding as many changes as possible from user experience #lavacon

There's nothing intelligent about using email to route content for approval. Try a collaborative authoring tool. - my 2 cents #lavacon

Not everyone 'gets' need 4 intelligent content; if they paid for content to be produced w/ own $, they would see need - my 2 cents #lavacon

Not everyone 'gets' intelligent content; they haven't been involved in unfucking unstructured content messes - my 2 cents #lavacon

Who is creating intelligent content? Pharmaceutical, medical devices, publishers, smart enterprises - Ann Rockley #lavacon

We need to accommodate unplanned reuse, mashups and social media - Ann Rockley #lavacon

Customers want information specific to who they are, what they do, where they are, what device they are using - Ann Rockley #lavacon

Teaching Design to High School Students http://dlvr.it/6CwPq

Content needs to be dynamically reconfigurable, automated for multi-channel delivery, personalized, on-demand - Ann Rockley #lavacon

We can also use XQuery to provide added power on search, retrieval and delivery - Ann Rockley #lavacon

The combination of structure and semantic tags facilitates content retrieval and discovery - Ann Rockley #lavacon

Semantically categorized content is content which has been tagged with metadata to identify the kind of content - Ann Rockley #lavacon

Do the design of the content up front then let e technology take over and deliver it - Ann Rockley #lavacon

Dumb unstructured content doesn't allow us to automatically customize it to the device and the user consuming it - Ann Rockley #lavacon

Structure makes it possible to filter inappropriate content automatically - Ann Rockley #lavacon

Intelligent content is structurally-rich content; structure makes it possible to manipulate it - Ann Rockley #lavacon #marketing #techcomm

Intelligent Content: What's Behind the Curtain with Ann Rockley #lavacon

We're having talks with Facebook on how we want to use Facebook to help hem better understand our needs - Natalie Malaszenko, Petco #lavacon

Four roles for social media in workplace learning http://dlvr.it/6CtPy

Facebook is booming. It's learning how businesses want to use the platform. And, they're listening - Natalie Malaszenko, Petco #lavacon

You can start it but you won't finish it. Messages are now co-created. - Natalie Malaszenko, Petco #lavacon

Tools and platforms aren't always the answer - Natalie Malaszenko, Petco #lavacon

If you don't know where to begin with social networking, listen to your customers - Natalie Malaszenko, Petco #lavacon

Embrace negativity, but be prepared to change - Natalie Malaszenko, Petco #lavacon

Meet your new marketing assistant, your customer - Natalie Malaszenko, Petco #lavacon

Sharing through fun activities does increase sales ... And increases traffic to your website - Natalie Malaszenko, Petco #lavacon

Social media needs to be part of your disaster recovery program - Natalie Malaszenko, Petco #lavacon

PowerPoint Animations Made Easy with This Free Tool http://dlvr.it/6CrBP

When you have fun, your customers have fun - Natalie Malaszenko, Petco #lavacon

Natalie Malaszenko, Petco #lavacon says people love coupons/loyalty cards. No, they don't. They love saving $ or the perception they are.

People who participated in the contest, their orders were 35% higher - Natalie Malaszenko, Petco #lavacon

How does social help with ROI? It's an 'assist' - Natalie Malaszenko, Petco #lavacon

Social contests sell product - Natalie Malaszenko, Petco #lavacon

Bring comment into the purchase path and you'll see an increase in sales - Natalie Malaszenko, Petco #lavacon

ROI is in te eye of the beholder - Natalie Malaszenko, Petco #lavacon

It's not about talking to your customers it's about learning from them - Natalie Malaszenko, Petco #lavacon

Listen to, talk with, support, and act on ideas from customers - Natalie Malaszenko, Petco #lavacon

Parallel Universe: Change in Libraries For Publishers http://dlvr.it/6Cnpk

1 in 3 consumers say at social network product recommendations influence their buying - Natalie Malaszenko, Petco #lavacon

The number of text messages sent and received everyday exceeds the population of the planet - Natalie Malaszenko, Petco #lavacon

Seven people log in for the first time (on the web) every second - Natalie Malaszenko, Petco #lavacon

There's been a six-fold increase in data in just 4 years - Natalie Malaszenko, Petco #lavacon

Mobile Learning: Is It Doing What It’s Supposed To? http://dlvr.it/6ClY1

iPod program helps school test scores http://dlvr.it/6Cjgc

iPhone Again Tops Smartphone Satisfaction Survey http://dlvr.it/6CglG

Follow all the action from LavaCon 2.0: The Conference on Digital Media and Content Strategies - http://dlvr.it/6CcBN

Up and at 'em in San Diego for the annual #LavaCon conference. Looking forward to seeing all my #techcomm industry pals....

Google's Seven Display Ad Predictions - Mediapost.com http://dlvr.it/6CVxs

[Video] Content Strategy with Kristina Halvorson at Web Content Chicago http://dlvr.it/69QXF #contentstrategy #stc #techcomm #webcontent

Getting started w/ DITA? Read "DITA 101: Fundamentals of DITA for Authors and Managers" - Ann Rockley et al http://dlvr.it/69Cnl #techcomm

Social Media for Pharma Conference - December 6-8, 2010 New York http://dlvr.it/69Cnh #facebook #pharma #lifesciences #twitter #socialmedia

Apple Approved eBook Aggregator for the Apple iBookstore -- http://dlvr.it/5yXqh #ipad #ibookstore #apple #ebook #epub #xml

SDL DITA Fest 2010: DITA and the New Future of Customer Experience, Santa Clara, CA on Oct 13 - Ann Rockley to Keynote http://dlvr.it/68Znp

STC Southern California Technical Documentation Competition: Deadline October 22, 2010. http://dlvr.it/68XYc #stcsc #technicaldocumentation

Webinar: Recorded, one-hour web session - ROI of XML http://dlvr.it/5vv1W #xml #stc

Call for Presenters: WorldWare Conference on Software Internationalization - March 15-17, 2011, Santa Clara, CA http://dlvr.it/68733

[Workshop] Information Organization and Access Practitioner: Theories and Approaches, Washington DC, San Diego, Houston http://dlvr.it/65YRY

Harkins Theatres starts cracking down on people who text during movies http://dlvr.it/65Fcb

Amazon Kindle App planned for BlackBerry PlayBook tablet http://dlvr.it/65CcY

Review: Microsoft Word for Mac 2011 http://dlvr.it/659c9

Review: Microsoft PowerPoint for Mac 2011 http://dlvr.it/657G9

Review: Microsoft Excel for Mac 2011 http://dlvr.it/655Mv

Preview Kindle Books for Free on the Web [Free] http://dlvr.it/653NP

Google Buys Schedule Management Startup Plannr http://dlvr.it/651Vy

David Bowie, Earth's Perpetual Persona Machine http://dlvr.it/64zHV

Foursquare founder: Privacy fears are exaggerated http://dlvr.it/64xPb

Three Ways Document Collaboration is Becoming More Social http://dlvr.it/64vs6

Top 5 ways to use Augmented Reality in Education http://dlvr.it/64vKz

Is Blogging Too Normal Now? http://dlvr.it/64sKC

Twitter Hit by WTF Link Worm, Now Fixed http://dlvr.it/64qB3

Is Amazon Launching its Own Tablet? And App Store for Android? [Amazon] http://dlvr.it/64n33

Apple TV jailbreak confirmed, done via same exploit as other iOS 4.1 devices http://dlvr.it/64kzS

Rewiring a Damaged Brain http://dlvr.it/64hb9

Popular Mechanics picks products that break the mold (photos) http://dlvr.it/64fc1

AT&T Not Concerned About iPhone Defections — CEO Boasts That 80% Are Basically Trapped http://dlvr.it/64cN7

[Webinar] DITA 1.2 & Component Content Management - Today at 1pm EST http://dlvr.it/64bzT #stc #dita #techcomm #contentmanagement #xml

Six habits for visual designers new to UX design. http://dlvr.it/5yV98

Spacing Out with Color: Talking Tech with Russell Harper http://dlvr.it/64Wsl

8 Must-see UX Diagrams http://dlvr.it/64Tqf

eBooks, Apps and Print? - How to Effectively Produce it All Together, Sept 28, 11am EDT http://dlvr.it/62J7l #ebooks #xml #epub #publishing

[Webinar] eBooks, Apps & Print? How to Effectively Produce it All Together - Sept 28 @ 11am EDT http://dlvr.it/64Tp2 #xml #ipad #publishing

Local Advertising Revenues In Mobile Will Grow To $2 Billion By 2014 http://dlvr.it/64Rck

ExactTarget Unveils Interactive Marketing Hub - PRLog.Org (press release) http://dlvr.it/64PQr

Role of Taxonomy & Metadata in Healthcare Information Management Initiatives: Semantic Integration for Life Sciences http://dlvr.it/64Cck

New survey: Community news site users more satisfied compared to their local mainstream news sources http://dlvr.it/63p52 #news #journalism

[Webinar] DITA 1.2 & Component Content Management - September 28, 1pm EST http://dlvr.it/626ph #stc #dita #techcomm #contentmanagement #xml

Improving documentation with web analytics, Rachel Potts at TCUK « Kai's Tech Writing Blog http://dlvr.it/626b9

Is Augmented Reality Finally Getting an ROI? - Marketing Vox News http://dlvr.it/624zM

What 10 years of Apple did to its main product http://dlvr.it/623K8

Apple Updates Ping, Makes New Social Network More Useful http://dlvr.it/61vrC

TwtRoulette Lets You See Twitter Through Other People's Eyes http://dlvr.it/61sfk

Do BlackBerry Users Want a Different Smartphone? http://dlvr.it/61qSD

No health risks from telecom towers: COAI http://dlvr.it/61ngL

US plans new regulations to monitor Internet http://dlvr.it/61lpS

Ping finally gets proper iTunes integration http://dlvr.it/61jk2

A new twist on "data-driven site" http://dlvr.it/61Q60

SXSW Interactive Awards is Open for Entries http://dlvr.it/61f9L

Video, color graphics are why many people think Apple iPad will usher in the era of electronic textbooks http://dlvr.it/61cDC #ipad #ebook

Microsoft Upgrades Bing iPhone App With New Travel, Maps Features http://dlvr.it/61cHQ

Cake "Doodle" Marks Google's 12th Birthday http://dlvr.it/61Yth

OneHourTranslation Launches A Quick Translation Plug-in For Drupal Along With API http://dlvr.it/61X1L

7 Secrets of Spectacular Bloggers http://dlvr.it/61VDP

All About Internationalization October 4-5, 2010 World Trade Center, Seattle, Washington http://dlvr.it/5wnzc #internationalization #i18n

DITA meets Drupal http://dlvr.it/61SJk

A new twist on "data-driven site" http://dlvr.it/61Q60

[Webinar] eBooks, Apps & Print? How to Effectively Produce it All Together - Sept 28 @ 11am EDT http://dlvr.it/61P3r #apps #publishing #ipad

Chinese Apple fans line up for iPhone 4 launch http://dlvr.it/61NMj

New Yorker iPad app http://dlvr.it/61LMH

Study: Apple commands inordinate amount of media's attention http://dlvr.it/61J9v

The Future of The Book http://dlvr.it/61G3B

DITA and the New Future of Customer Experience - DITA Fest 2010, Santa Clara, CA on Oct 13 - Ann Rockley to Keynote http://dlvr.it/61G1B

[Free Webinar] SharePoint 2010 Taxonomy Governance | Earley & Associates: Oct 06 - 1:00pm EDT http://dlvr.it/61FQ0 #sharepoint #taxonomy

The future of content curation - MediaTel Newsline http://dlvr.it/61D66

Top 10 eReaders http://dlvr.it/61CHg

Social Media Use Exceeds Email Among B2B Sales Professionals - Marketwire (press release) http://dlvr.it/61B8c

NoSQL? No Way! Michael Otey explains NoSQL databases; why he thinks they won't replace SQL. Twitter, Facebook use NoSQL http://dlvr.it/617g5

Useful augmented reality - Poynter.org http://dlvr.it/617gv

Thoughts on Gartner’s WCM 2010 MQ – Day of the User http://dlvr.it/613dq

Content Management Interoperability Standard - Learn more at OASIS http://dlvr.it/611P0

[Webinar] DITA 1.2 & Component Content Management - September 28, 1pm EST #stc #dita #techcomm #contentmanagement #xml
http://dlvr.it/5vs73

Creative use of typography in advertising - http://dlvr.it/60nkm #creativity #marketing #advertising #typography #branding

Tekom 2010: International trends and developments in technical communication http://dlvr.it/60NYv #mindtouch #stc #techcomm

Smartphones Are Turning Us Into Idiots http://dlvr.it/5zwLl

Web Exploit Attacks High-Profile Twitter Users http://dlvr.it/5zsqF

Here’s Five Alternatives to iTunes 10 for Easily Managing Your iPod http://dlvr.it/5zrKb

Bookeen’s New Orizon eReader Coming This Fall http://dlvr.it/5zpmr

Use Your iPhone or iPod Touch to Remotely Control Your PC http://dlvr.it/5zmx8

Samsung's Galaxy Tab to be shown off on Thursday http://dlvr.it/5zkXt

Augmented reality and health care - Qualcomm's mobile future http://dlvr.it/5zhTy

Location-Based Apps - Not Just For Hooking Up Anymore http://dlvr.it/5zfpq

Why Amazon Needs to Support the EPUB eBook Format http://dlvr.it/5zd2P

The next generation iPad and what Apple needs to deliver http://dlvr.it/5zb1p

"The Singularity" and the Silicon Valley elite - futuristic beliefs on tech and salvation http://dlvr.it/5zYRz

EPUB Creation: When Subject Matters http://dlvr.it/5zWpH

A Tale Of Two Cities Is Free eBook Of The Day http://dlvr.it/5zTh6

Bookstores Can Survive With Hybrid Model http://dlvr.it/5ywFW

Jeff Bezos Takes On iPad : Top Stories Of Summer http://dlvr.it/5ytBn

IPhone in Short Supply in China http://dlvr.it/5yZdt

tcworld magazine for technical communication pros: #techcomm #stc #xml #mindtouch #adobe http://dlvr.it/5yYWT

Mac 101: Open new tabs to reveal browsing history in Safari http://dlvr.it/5yXmc

Apple Approved eBook Aggregator for the Apple iBookstore -- http://dlvr.it/5yXqh #ipad #ibookstore #apple #ebook #epub #xml

Translators without Borders Extends Its Reach http://dlvr.it/5yWQR

Six habits for visual designers new to UX design. http://dlvr.it/5yV98

WordPress Tip: The Concept of Inheritance with CSS http://dlvr.it/5ySsw

Are you a teacher or a textbook? http://dlvr.it/5yR87

Imagining the Future of the Touchscreen iPod nano http://dlvr.it/5yPp0

A Great Big Dollop of Secret Sauce on My Face: Culture and ECM http://dlvr.it/5yNQk

Apple iPad Coming to Target http://dlvr.it/5yM2j

Google Warning Gmail Users: China Spied on Your Account http://dlvr.it/5yK8B

Facebook Movie Gets Overwhelmingly Positive Reviews, But Will People Go See It? http://dlvr.it/5yHfZ

Verizon Wireless To Introduce Tiered Data Plans, iPhone Arrival Imminent? http://dlvr.it/5yGFR

Technology's biggest myths - Technology & science - Tech and gadgets http://dlvr.it/5yDZv

Glasses-free 3D for iPhone and Android phones http://dlvr.it/5yBxK

30 ways to use social media to work smarter #some4job http://dlvr.it/5y9Rf

Is Twitter A Social Network? http://dlvr.it/5y82X

Iranian nuclear facilities under "massive attack" by Stuxnet worm http://dlvr.it/5y6CT

Christine O'Donnell Clip: "Evolution Is a Myth" - CBS News http://dlvr.it/5y4R9

Nokia announced 2010 Calling All Innovators http://dlvr.it/5y2hW

A Vision of Students Today: Is Your Organization Being Heard By Today’s Youth? Do You Even Know How To Reach Them? http://dlvr.it/5y0tB

Career Couch: Staying Professional in Virtual Meetings http://dlvr.it/5xDHr

Ashton Kutcher Has Little Twitter Influence [STUDY] http://dlvr.it/5xBxN

Seattle Would-Be Entrepreneurs Come Out for StartupDay http://dlvr.it/5x9CM

Great new book for explaining typography http://dlvr.it/5x7ZP

Great wall of customers greets iPhone 4 in China http://dlvr.it/5x646

Apple makes progress with Ping http://dlvr.it/5x4Hh

Students: You Are Probably Not Mark Zuckerberg, So Stay In School http://dlvr.it/5x1rl

All About Internationalization October 4-5, 2010 World Trade Center, Seattle, Washington http://dlvr.it/5wnzc #internationalization #i18n

Content Strategy for Everyone http://dlvr.it/5wn8G

Creative use of typography in advertising | creativebits - http://dlvr.it/5wmLd #techcomm #marketing #advertising #typography

The Internet of Things: How CIOs Can Influence the Next Wave of Product Innovation http://dlvr.it/5wlvj

http://dlvr.it/5wJ6k

fun list! RT @mputerbaugh23: SlideShare fr MindTouch, LavaCon:Industry's Top 25 Content Strategists... http://dlvr.it/5w1M6

RT @technicalwriter: How to Find Medical Writing Jobs http://bit.ly/99HbrS #Jobs #Medical #Writing #techcomm http://dlvr.it/5vznp

Still time to apply to be judge in STC Rochester chapter technical pubs competition http://bit.ly/akWemp #stcorg... http://dlvr.it/5vyL8

Four Different Ways to Create a Cross-Reference in #Adobe FrameMaker 9 via @technicalwriter | ..... http://dlvr.it/5vwpd

@MindTouch puts desktop authoring tools on notice: get social, or get lost. Story via @rww http://ping.fm/e38i0 http://dlvr.it/5vvDD

Webinar: Recorded, one-hour web session - ROI of XML http://dlvr.it/5vv1W #xml #stc

RT @technicalwriter: How to Proofread your Technical Documents | Technical.. http://bit.ly/8X79rP #Business #Writing... http://dlvr.it/5vt6T

[Webinar] DITA 1.2 & Component Content Management - September 28, 1pm EST #stc #dita #techcomm #contentmanagement #xml
http://dlvr.it/5vs73

Apple's iPhone 4 launches to crowds in China http://dlvr.it/5vq5l

Agriculture Secretary Vilsack Announces Support for Library Facilities Across the Country http://dlvr.it/5vnhy

How to get Gmail's Priority Inbox on your mobile device http://dlvr.it/5vkmG

[Workshop] Information Organization & Access Master Certificate - Wash DC, San Diego, Houston, Tampa, New York http://dlvr.it/5v1rh

Wirelessly Connected Cars Could Act As Traffic Sensors http://dlvr.it/5snkX

Old Spice Guy Defended Libraries: Top Stories of Summer http://dlvr.it/5sm5X

Mark Zuckerberg On 'The Social Network': 'It's Fun' http://dlvr.it/5sjnR

Free Audio Converter 2.1.5.4 http://dlvr.it/5shJc

Facebook Places Debuts in Canada http://dlvr.it/5sfdX

Ping Updates: 'Ping Sidebar' Coming Soon? Record Labels Miffed at Secrecy http://dlvr.it/5scjP

Apple TV delayed? Not so fast http://dlvr.it/5sZlH

Google Maps 'loses' major Florida city http://dlvr.it/5sY9w

Verizon-Apple iPhone agreement 'may not ever get resolved' http://dlvr.it/5sWVb

Which kind of technical writer are you? http://dlvr.it/5sTW6

What's the Best iMac for Basic Creative Tasks? http://dlvr.it/5sRVD

Naming names http://dlvr.it/5sPp1

13 is a lucky number for some technical authors http://dlvr.it/5sMyv